Get Ready for SCWA! September 15-17, 2022
We invite you to participate in this important fundraising event that raises critical funding for our Sonoma County community, providing a powerful and far-reaching impact.
Whether you have participated in SCWA every year or you’re thinking about getting involved for the first time, we have some helpful tips to assist you in creating successful auction lots.
We are incredibly grateful to our vintners and hospitality partners and look forward to making this year’s auction a great success! Help us get the word out about SCWA and the good it does for Sonoma County – we’ve put together some social media and marketing assets to make it easy to incorporate these messages into your communications.
What is SCWA and Why Get Involved?
Our Sonoma County community has faced incredible challenges these last few years and the need for assistance is greater than ever. Sonoma County Wine Auction (#SCWA) brings together the generosity of you, our wonderful wine community, and guest bidders to invest in our community. Proceeds from this annual event support the Sonoma County Vintners Foundation (SCVF) and community grants programing. In the past five years grants have been distributed to over 400 local organizations dedicated to education & literacy, health & human services, the environment, and arts & culture. The auction has been named one of the nation’s top charitable wine auctions by Wine Spectator.
Who Attends?
Many of our auction guests have deep roots in Sonoma County. They may live or have a home here, or are somehow else deeply involved in the wine community. Many are wine collectors. Because they are typically already very familiar with Sonoma County they are seeking experiences outside of the county or once-in-a-lifetime experiences.
How Does the Auction Work?
SCWA features both ONLINE and LIVE auction lots. What’s the difference?
ONLINE LOTS
- Featured on the SCWA website with an extended online bidding window
- Targeted to be local experiences
- Donors who purchase these lots may not attend themselves but instead gift the experience
- $2,500+ value goal
- Online lots are not featured at the live event but are promoted in pre-event email and social media campaigns
LIVE LOTS
- Promoted on the SCWA website but can only receive bids during the LIVE auction
- Targeted to be ultra exclusive, unique experiences (travel, culinary, wine collections, sports experiences)
- These lots are sold exclusively at the live auction
- $10,000+ value goal
- Vintners who have live lots are invited to attend BEST.PARTY.EVER. to meet and engage with attendees to pre-sell their lot
Create Auction Lots That Think Outside the Box
When developing auction lot ideas, following are a few suggestions to help you think outside the box:
- If you are hosting a dinner or an event somewhere domestically this next year, are there opportunities to create an auction lot in those regions?
- What unique opportunities do you have on your property that can be highlighted? Perhaps you have an expansive garden or a culinary team who could prepare a true farm-to-table hands on cooking experience?
- Do you have partnership opportunities? Talk to other vintners, vendors, chefs, and hospitality partners to collaborate!
It’s not necessary to have every detail planned. If you’re creating a multi-day experience, you do not need to create every moment. For example, it’s not necessary to include travel (car or airfare) with your auction lot.
We’re here to help!
We are more than happy to help brainstorm an auction lot with you or connect you to others for a potential partnership. Contact our Auction Programs Manager for more details.
Our Sonoma County Wine Auction (SCWA) presents once-in-a-lifetime opportunities for bidders each September - this Williams Selyem retrospective tasting was one of the many coveted auction lots from the 2022 SCWA. Proceeds raised from the auction support nonprofit organizations in Sonoma County.
The winning bidders in attendance were all thrilled with this opportunity. Thanks so much to the guests, to @williamsselyemwinery, Bob & Heather Cabral, Jeff Mangahas, our panel moderators @andrearobinsonms and @mrnoelburgess, and the wonderful team at @barndivahealdsburg for making this possible. And thanks to @lizthach for sharing this special night with the world.
Read the full article at www.forbes.com/sites/lizthach/2023/03/22/the-fine-art-of-mentorship-at-williams-selyem-winery-in-sonoma/?sh=3e1f9b8358f1 or see Latest News in our link in bio.
#TheProceedsMatter #sonomawine #sonomawinecountry #sonomacounty #sipsonoma @bob_cabral_wines
We love seeing our Sonoma County Vintner Foundation beneficiary partners achieve their goals in the @pressdemo! We were lucky enough to attend the unveiling of this beautiful mural, everyone involved should be so proud of their work.
@lost_in_forestville
@a_nubbs
@kayarosestudio
@amarosaacademy
@artstartsr
#theproceedsmatter #seeyouontheotherside #amarosaacademy #artstartsr
Read the story at https://www.pressdemocrat.com/article/news/santa-rosa-students-artists-team-up-to-create-new-mural-at-amarosa-academy/
Our team was proud to volunteer today at the @redwoodempirefoodbank weekly distribution at Santa Rosa Veterans Memorial Building. Our Sonoma County Vintners Foundation provides annual community grants to frontline nonprofits like this. It was great to get hands-on experience and see one of our beneficiaries in action.
#sonomawine #sipsonoma #theproceedsmatter
That`s a wrap on this year`s #GivingTuesday! Thanks to everyone who participated in the largest global day of giving. We receive so many inspirational letters of thanks from our beneficiary nonprofit organizations that we wanted to pass their sentiments on to you.
The donation portal remains open for giving at any time at https://sonomawine.com/givingtuesday-sonoma-county/.
#TheProceedsMatter #SCVF #GivingTuesday #SonomaCountyGives #WineCountryGivesBack #SonomaCountyWine #SonomaWineCountry #SonomaCounty #SonomaCountyWineCountry
Sonoma County Vintners Foundation is still accepting #GivingTuesday donations! This critical funding addresses the immediate needs of our local community impacted by a natural disaster and other emergencies.
Make a donation and learn more at https://sonomawine.com/givingtuesday-sonoma-county/.
#TheProceedsMatter #SCVF #GivingTuesday #SonomaCountyGives #WineCountryGivesBack #SonomaCountyWine #SonomaWineCountry #SonomaCounty #SonomaCountyWineCountry
Today is #GivingTuesday! Sonoma County Vintners Foundation`s participation in this global day of giving provides Community Grants for conservation and restoration of environmentally significant land, waterways and wildlife habitats in our county.
Be part of this community collaboration. Make a donation and learn more at https://sonomawine.com/givingtuesday-sonoma-county/.
#TheProceedsMatter #SCVF #GivingTuesday #SonomaCountyGives #WineCountryGivesBack #SonomaCountyWine #SonomaWineCountry #SonomaCounty #SonomaCountyWineCountry
Today is #GivingTuesday! Sonoma County Vintners Foundation`s participation in this global day of giving provides sustainable funding for our Health & Human Services Community Grant recipients.
Make a donation and learn more at https://sonomawine.com/givingtuesday-sonoma-county/.
#TheProceedsMatter #SCVF #GivingTuesday #SonomaCountyGives #WineCountryGivesBack #SonomaCountyWine #SonomaWineCountry #SonomaCounty #SonomaCountyWineCountry
Only one day until #GivingTuesday on November 29! Our beneficiaries who receive Community Grants from Sonoma County Vintners Foundation to buy books for children in our area are always thrilled to show off the results.
Make a donation and learn more at https://sonomawine.com/givingtuesday-sonoma-county/.
#TheProceedsMatter #SCVF #GivingTuesday #SonomaCountyGives #WineCountryGivesBack #SonomaCountyWine #SonomaWineCountry #SonomaCounty #SonomaCountyWineCountry
#GivingTuesday is always a joyful time for us at Sonoma County Vintners Foundation - there is still time for you to be a part of this global celebration of community giving on November 29! Your donation funds our Community Grants in education & literacy, health & human services, the environment, and arts & culture, as well as our Emergency Relief Fund.
Make a donation and learn more at https://sonomawine.com/givingtuesday-sonoma-county/ or see our link in bio.
#TheProceedsMatter #SCVF #GivingTuesday #SonomaCountyGives #WineCountryGivesBack #SonomaCountyWine #SonomaWineCountry #SonomaCounty #SonomaCountyWineCountry
#GivingTuesday is November 29! This global day of giving shines a light on the Health & Human Services Community Grants awarded by Sonoma County Vintners Foundation annually to local nonprofits who are helping the most vulnerable residents in our area.
Make a donation and see recent grant recipients at https://sonomawine.com/givingtuesday-sonoma-county/.
#TheProceedsMatter #SCVF #GivingTuesday #SonomaCountyGives #WineCountryGivesBack #SonomaCountyWine #SonomaWineCountry #SonomaCounty #SonomaCountyWineCountry
#GivingTuesday is November 29! "Education & Literacy" is just one of four community grant designations used by Sonoma County Vintners Foundation to award Community Grants to local nonprofits each year.
Make a donation and see recent grant recipients at https://sonomawine.com/givingtuesday-sonoma-county/ or see our link in bio.
#TheProceedsMatter #SCVF #GivingTuesday #SonomaCountyGives #WineCountryGivesBack #SonomaCountyWine #SonomaWineCountry #SonomaCounty #SonomaCountyWineCountry
#GivingTuesday is November 29! We’re proud to be a part of this global celebration of giving to make Sonoma County stronger. Funds raised during this campaign will be used by Sonoma County Vintners Foundation our annual Community Grants and Emergency Relief Fund, offering sustainable support for long-term programs and short-term needs.
See how to submit a donation and read inspirational stories of community collaboration at https://sonomawine.com/givingtuesday-sonoma-county/ or see our link in bio.
#TheProceedsMatter #SCVF #GivingTuesday #SonomaCountyGives #WineCountryGivesBack #SonomaCountyWine #SonomaWineCountry #SonomaCounty #SonomaCountyWineCountry
Thanks to 65° and 57° Magazine for featuring photos from this year`s Sonoma County Wine Auction and highlighting the $1.8 million raised for the Sonoma County Vintners Foundation to continue to support #SonomaCounty nonprofits. Can`t wait to see you all at next year`s #SCWA, September 14-16, 2023! #TheProceedsMatter
See the full story at https://issuu.com/65-57-degree/docs/57_65_fall_2022_issuu/2?ff
#sonomawine #sonomawinecountry @65degreemagazine
@johncurleyauctions
@sidebysideyouth
Thanks to @PegMelnik and the @Pressdemo for highlighting our recent Sonoma County Wine Auction events @chalkhillestate and @buenavistawines which raised $1.8M for nonprofits in #sonomacounty! We look forward to doing it all again next year, September 14-16, 2023. #theproceedsmatter
#sonomawine #sonomawinecountry #thepowerofgiving
Read the full story at https://www.pressdemocrat.com/article/lifestyle/highlights-of-the-sonoma-county-wine-auction/
We Look Forward to Seeing You Next Year!
Sonoma County Wine Auction
September 14-16, 2023
Save the date to make a difference in Sonoma County. Proceeds raised at the Sonoma County Wine Auction will fund Sonoma County Vintners Foundation (SCVF) Community Grants in education & literacy, health & human services, the environment, and arts & culture. #TheProceedsMatter
Learn more at https://sonomacountywineauction.com/ or our link in bio.
#sonomacounty #sonomawine #sonomawinecountry
Thanks so much to @PegMelnik for your thorough coverage of our 2022 Sonoma County Wine Auction and the $1.8 million we raised for #SonomaCounty nonprofits as featured in in @pressdemo and North Bay Business Journal! We`ll see you at next year`s #SCWA planned for September 14-16, 2023. #theproceedsmatter
Read the full story at https://www.northbaybusinessjournal.com/article/business/sonoma-county-wine-auction-reels-in-more-than-1-8-million/
#sonomawine #sonomacountywine #sonomawinecountry #thepowerofgiving
